Cellebrite, the leading provider of customer experience management solutions to ensure mobile lifecycle continuity, has recently completed a project in which it has implemented the IConductCloud platform to create full integration and synchronization between all its IT infrastructures and organizational applications (iPaaS – Integration Platform as a Service).
Implementation of the IConduct platform provides full and smooth synchronization between all the components of its computing infrastructures and the organizational applications – both on-premise systems and cloud-based systems.
The project includes a large number of integration processes in complex and multi-system environments in the company’s different vertical fields, such as service, sales, operations, research and development, finance, and so on. As part of the project, IConduct integrated all the AWS-based infrastructures with the organizational applications, including Salesforce, TFS, and NetSuite, as well as the internal organizational system developed by the company for issuing licenses to customers, MyCellebrite. This is a system developed by Cellebrite in order to produce and centralize serial numbers while linking them to the different accounts. When the Salesforce CRM system was implemented the need arose for synchronization between the systems, and the IConduct team developed an API-based connection allowing quick and smooth interfacing between the systems and the data.
Moshe Segal, CEO of IConduct, said that “organizations today are facing a complex situation, with multiple IT environments and expert business organizational applications. The IConduct platform makes it possible to create a single, hybrid ecosystem that supports each of the applications and all the organizational IT infrastructures, cloud-based or on-premise. Cellebrite’s decision to base itself on the IConductCloud platform is an important expression of trust in our capabilities by a global company at the technological end of cyber, with a rapid rate of growth, managing its IT and financial operations by means of a uniform interface, with synchronization and a flow of information between the applications independent of the sphere of operations making use of them.”
The IConductCloud platform gives Cellebrite uniform management of an interface that rapidly and fully synchronizes the information between all the applications. The transition was carried out “behind the scenes” as a cloud service, supporting a hybrid model in which part of the Cellebrite organizational systems are cloud-based and part are on the organizational LAN, without interrupting the company’s regular work processes. The IConductCloud platform has created permanent, cross-organization synchronization of information, guaranteeing integrity of the information even during the transition, in all areas of operation around the world, and providing a good and quick response with rapid response times. All this is achieved in a uniform self-managed interface, which allows organizational applications to be quickly and easily connected, without software or writing code.
Emmanuelle Gutterman, Director of Information Systems at Cellebrite, says that “implementation of the IConduct platform was due to the need that arose in the company to create full integration between the CRM and ERP systems and the internal organizational systems, while maintaining the Independent working of each area of operation in our global branches. With the IConduct platform, the question of whether to assimilate a new organizational application becomes much easier, thanks to the ability to implement any application or work environment easily and immediately. IConduct’s integration capabilities have succeeded in streamlining the work processes and enabling our teams – sales, marketing, service, and development – to achieve better business performance, thanks to the greater access to information and full, real time synchronization between all the systems, and to provide better and more efficient service to our customers. In the dynamic work environment that we had to deal with today, this is the platform that the situation demands.”
